Tower
Buccaneer
I completely agree with what you're saying. Also, if the feature gets added in the vision of the community, we'd more than likely only be able to change our names once every few months. So with that being said, I really can't see the whole "break rules and change your name to dodge report" thing really working out for most players. Besides, this could be patched pretty easily (depending on how the current reporting system works, which I don't know). It could simply be made so that when you report a user, the system takes their account name rather than character name.The reason people would like to change their character's name is customisation without the loss of progression. There is no multitude of benefits, but it is a very simple idea that would come in handy for a lot of people. The 'feasibility' of the idea, I don't know about as I'm not on the team, but there is clearly a demand for this feature, so it could be considered.
The issue is users dodging accountability, as he said. Someone could break the rules, then quickly change their name afterwards so that the mods would have a harder time tracking them down. This is a strong argument against your idea, if you assume that people could change their names whenever they wanted, with no waiting period.
I mentioned in my post before that this idea was very simple. On its own, its hard to see anything wrong with it. To view this idea as a bad one, you would have to make the assumption that it would be placed in the game in the way you wouldn't want it to be. We should think "this could be a huge problem, here's how we can avoid this" instead of "this could be a huge problem, so let's scrap the concept".
to good 

Thank you Mike 

However (lol, sorry for being a stickler/negative Nancy)...