The initiative – the
Disney Healthy Living Digital Project – is a collaboration with not-for-profit organization, Creative England, and is looking to commission a project “aimed at encouraging families to be more actively engaged with their own well being”. That means you can submit games, apps, tools, video – basically it just needs to be digital – and can take advantage of smart tech and wearables (so virtual and augmented reality are possibilities as is stuff like fitness monitoring bands). You can use stories and characters from the Disney, Marvel and Star Wars universes to fulfill the brief.
Overall there’s £95,000 available – three £5,000 proof of concept grants and one £80,000 product development investment. That £80k would then be repaid through any revenue generated by the project. I’m not sure what would happen to further revenue – I didn’t see any mention in the FAQs or application guidelines. They do stipulate that all IP in the developed project will be owned exclusively by the Walt Disney Company.
